Wednesday, July 15, 2009

Sales Training to Improve the Bottom Line!

Well I just got home from spending the day with a very good friend of mine, Eric Lofholm, up at his office in Roseville, CA. Aside from being a personal friend, Eric is my sales coach and mentor. Now you may be asking yourself what does a Laundromat have to do with sales? The customers come in and wash, no sales required, right?

Well you're right and you're wrong. In order to get your customers in the door, you need to sell them on why your Coin Laundry is the right one for them. Once they come in, you need to sell them with your stores amenities, your attendants, your equipment, and your service experience that you will provide them.

The reality is that most Laundromat owners never think about the customer experience in terms of sales and in my opinion that is a mistake. They are leaving money at the door or in most cases, the money never even makes it into the store because the customers never came in. It doesn't have to be that way. What if you had a sales plan, a written plan, that would not only get more customers in the store but also get them to spend more money while at the store.

Remember every increase in gross revenue drops 70% to 85% to the bottom line. To put it another way, each new customer is worth between $500 and $650 per year to you. That is the power of a well thought out sales strategy and no one I know teaches this better than my friend Eric Lofholm.

I have personally added thousands of dollars a month to my bottom line from the strategies he teaches and I wanted to share with you, my readers, how you too can learn these same strategies from Erik himself.

Eric is hosting a very special 2-day event called "The Close" that you can attend for FREE at the end of July in San Francisco.

Here are the details:

July 24-25, 2009
Friday & Saturday

Doubletree Hotel
San Francisco Airport
835 Airport Blvd.,
Burlingame, California 94010
Phone: (650) 344-5500

The hotel ballroom only holds 200 people and right now there are already 145 people registered for the event. I will be there myself, both days trying to learn more sales distinctions and I hope to see you there! The last time I went to this event it was a sellout and the seats will be gone soon.

Register now and attend with me, by going to remember this event is FREE. If you learn just one new idea that gets you one customer that is worth $500 to $650 per year to you.

To your laundry success,

Click the link below if you would like to learn more about the Laundromat business and listen to a FREE call explaining how to get started in this exciting business!